
Harmonyland in Oita ©2025 SANRIO CO., LTD. TOKYO, JAPAN
We visited
Harmonyland,
a Sanrio theme park located in Hiji, Oita Prefecture.
It is a dreamlike place where you can meet
Hello Kitty,
My Melody,
Cinnamoroll,
and other popular Sanrio characters.
During our visit,
we enjoyed
character photo opportunities,
shows,
rides,
lunch,
and souvenir shopping.
Harmonyland is incredibly cute,
but it is not just for children.
Adults can enjoy it too, especially if you love Sanrio characters, photography, or relaxed theme parks.
Basic Information|Tickets, Hours & Recommended Visit Time
- Day Passport: approximately ¥3,600–¥4,200 depending on the date
- Senior Discount: approximately ¥2,600–¥3,200 for guests age 65 and over
- Opening Hours: generally around 10:00 a.m.–5:00 p.m., depending on the season
- Recommended Visit Time: 2–3 hours for shows and photos / 4–6 hours for a relaxed visit / 6–7 hours for a full day including rides and shopping
- Access: around 30 minutes by car from Oita Airport and around 30 minutes by expressway from Yufuin
※Ticket prices and opening hours vary by date and season. Please check the official website before visiting.
What Is Harmonyland in Oita?

Kitty Castle at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Harmonyland
is a Sanrio theme park in Hiji, Oita Prefecture,
where visitors can meet Hello Kitty
and many other famous Sanrio characters.
Unlike
Sanrio Puroland in Tokyo,
Harmonyland is
an outdoor theme park surrounded by nature.
That gives the park a more open and relaxed atmosphere.

Seasonal flower display at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Flowers and seasonal events change throughout the year,
so the atmosphere can be different each time you visit.
We went during the Halloween season,
and even the flower displays featured Sanrio characters in seasonal costumes.
Meet My Melody, Cinnamoroll and Other Sanrio Characters

Taking a photo with My Melody at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
One of the best things about Harmonyland
is the chance to
meet popular Sanrio characters and take photos with them.
When we visited,
we were able to take photos with
My Melody
and Cinnamoroll.
The characters available may change
depending on the date and time.
My Melody was incredibly cute.
The staff kindly took several photos for us.

Meeting Cinnamoroll at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Next was
Cinnamoroll.
Even before we reached the room,
Cinnamoroll was already waving to us.
Too cute~~!

Photo with Cinnamoroll at Harmonyland
We were able to take such a cute photo.
Because the photo area has a bright background,
lighter-colored clothing may photograph better than black
if you want especially bright photos.
Hello Kitty Castle|Photo Spots Everywhere

Hello Kitty Castle at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Next,
we visited
Hello Kitty Castle
to meet Hello Kitty.

Photo spot inside Hello Kitty Castle ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Hello Kitty Castle is designed like Kitty’s home.
There are many adorable photo spots,
so it is fun even before meeting Kitty herself.

Inside Hello Kitty Castle ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Everything inside is incredibly cute.

Hello Kitty sofa photo spot ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Megumi from our editorial team
also took a photo here.
So cute!

Room inside Hello Kitty Castle ©2025 SANRIO CO., LTD. TOKYO, JAPAN
This is one of Kitty’s rooms.
You are free to take photos here as well.

Hello Kitty dining room ©2025 SANRIO CO., LTD. TOKYO, JAPAN
This is Kitty’s dining room.
Even the chairs are shaped like Hello Kitty.
There are so many places to take photos,
so make sure your phone or camera has enough battery.
And then came the main event!

We finally met
Hello Kitty!
When we visited,
guests could purchase a flower for
¥900
and give it to Kitty.
In return,
we received
a small Hello Kitty plush toy.

This is the plush toy we received.
The pink outfit was adorable.
※Character interaction details, gifts and prices may change.
Sanrio Character Shows at Harmonyland

Sanrio character show at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
The
Sanrio character shows
are another highlight.
One thing we especially liked about Harmonyland
was how close the audience felt to the characters.
There were even moments when it felt like we made eye contact with them.

Halloween show at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
We also watched a special Halloween show.
The costumes were colorful,
and the music and dancing were much more impressive than we expected.
There was even a section where the audience could dance along,
which made it a fun memory.
Harmonyland Rides|Fun for Children and Adults

Train ride at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Harmonyland has a variety of attractions
for different age groups,
from scenic rides
to classic amusement park attractions.
The train in the photo was faster than I expected
and was surprisingly fun.
We could also enjoy views of the Oita countryside.

Ferris wheel at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
The Ferris wheel gondolas
also feature Sanrio characters.

View from the Harmonyland Ferris wheel ©2025 SANRIO CO., LTD. TOKYO, JAPAN
The weather was beautiful,
so the view was fantastic.
The Ferris wheel ride takes around
15 minutes.

Children’s ride at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
There are also gentle rides suitable for young children.
Harmonyland is popular with families,
but because the rides are generally not focused on extreme thrills,
it can also be enjoyable for older travelers who prefer a relaxed theme park.

Carousel at Harmonyland
The carousel is especially photogenic.
The whole park is colorful,
so even simply walking around with a camera
can be fun.
Lunch at Harmonyland|Adorable Character Food

Harvest Table restaurant at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
At lunchtime,
we took a break at a restaurant inside the park.
Many of the dishes are inspired by Sanrio characters,
so they are almost too cute to eat.

Hello Kitty curry at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
We ordered a
Halloween limited-edition Hello Kitty curry.
It came with a pudding dessert.
The pudding was served in
a mini Hello Kitty mug that we could take home as a souvenir.
The portion was comfortable for us,
and the food tasted good too.
It works well for both adults
and families with children.
At the time of our visit,
some menu items also allowed the spice level to be adjusted.

Inside the restaurant at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
The restaurant itself was also bright and pleasant.
Harmonyland Souvenirs|Exclusive Sanrio Goods

Souvenir shop at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Near the park exit,
you will find souvenir shops filled with Sanrio goods.

Harmonyland exclusive sweets ©2025 SANRIO CO., LTD. TOKYO, JAPAN
There were Harmonyland-exclusive sweets,
plush toys,
keychains,
stationery,
cosmetics,
and many other cute products.

Harmonyland souvenir sweets ©2025 SANRIO CO., LTD. TOKYO, JAPAN
We were told that these sweets were especially popular.

Sanrio plush toys at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
There were so many cute plush toys
that it was difficult to choose.
Sanrio characters always seem to have such stylish outfits.

Sanrio keychains at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
There were also plenty of keychains.

Sanrio beauty goods at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Beauty items included
hand creams
and lip products.

Sanrio bags and accessories at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
There were also backpacks,
pouches,
hairbrushes,
and other accessories.

OITA HELLO KITTY AIRPORT goods ©2025 SANRIO CO., LTD. TOKYO, JAPAN
We also found
OITA HELLO KITTY AIRPORT merchandise.
Harmonyland had a good selection of airport-related goods,
so if there is something you want,
it may be worth checking here as well.
The souvenir shops were fun to browse
even if you did not plan to buy anything.
Is Harmonyland Worth Visiting for Adults?

Sanrio teacup ride at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN
Harmonyland gave us
a full day of cute characters, relaxing rides, and happy memories.
Surrounded by the natural scenery of Hiji,
the park feels spacious and relaxed.
The quality of the shows
and the kindness of the staff
were especially memorable.
Even as adults,
we found ourselves feeling like children again.
Because the park is not centered around intense thrill rides,
it can also be enjoyable for travelers in their 60s and beyond.
It is also a fun option
for multigenerational family trips.
With relatively easy access from
Beppu,
Yufuin,
and Oita Airport,
Harmonyland can be a fun addition to an Oita itinerary.
If you love
Hello Kitty,
My Melody,
Cinnamoroll,
or Sanrio characters in general,
Harmonyland is absolutely worth considering.