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Harmonyland Oita Review: Hello Kitty, Sanrio Characters & Rides

2025年11月7日

Harmonyland Sanrio theme park in Oita, Japan

Harmonyland in Oita ©2025 SANRIO CO., LTD. TOKYO, JAPAN

We visited

Harmonyland,

a Sanrio theme park located in Hiji, Oita Prefecture.

It is a dreamlike place where you can meet

Hello Kitty,

My Melody,

Cinnamoroll,

and other popular Sanrio characters.

During our visit,

we enjoyed

character photo opportunities,

shows,

rides,

lunch,

and souvenir shopping.

Harmonyland is incredibly cute,

but it is not just for children.

Adults can enjoy it too, especially if you love Sanrio characters, photography, or relaxed theme parks.

Basic Information|Tickets, Hours & Recommended Visit Time

  • Day Passport: approximately ¥3,600–¥4,200 depending on the date
  • Senior Discount: approximately ¥2,600–¥3,200 for guests age 65 and over
  • Opening Hours: generally around 10:00 a.m.–5:00 p.m., depending on the season
  • Recommended Visit Time: 2–3 hours for shows and photos / 4–6 hours for a relaxed visit / 6–7 hours for a full day including rides and shopping
  • Access: around 30 minutes by car from Oita Airport and around 30 minutes by expressway from Yufuin

※Ticket prices and opening hours vary by date and season. Please check the official website before visiting.

What Is Harmonyland in Oita?

Kitty Castle at Harmonyland in Oita

Kitty Castle at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Harmonyland

is a Sanrio theme park in Hiji, Oita Prefecture,

where visitors can meet Hello Kitty

and many other famous Sanrio characters.

Unlike

Sanrio Puroland in Tokyo,

Harmonyland is

an outdoor theme park surrounded by nature.

That gives the park a more open and relaxed atmosphere.

Seasonal flower displays at Harmonyland in Oita

Seasonal flower display at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Flowers and seasonal events change throughout the year,

so the atmosphere can be different each time you visit.

We went during the Halloween season,

and even the flower displays featured Sanrio characters in seasonal costumes.

Meet My Melody, Cinnamoroll and Other Sanrio Characters

Taking a photo with My Melody at Harmonyland

Taking a photo with My Melody at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

One of the best things about Harmonyland

is the chance to

meet popular Sanrio characters and take photos with them.

When we visited,

we were able to take photos with

My Melody

and Cinnamoroll.

The characters available may change

depending on the date and time.

My Melody was incredibly cute.

The staff kindly took several photos for us.

Meeting Cinnamoroll at Harmonyland in Oita

Meeting Cinnamoroll at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Next was

Cinnamoroll.

Even before we reached the room,

Cinnamoroll was already waving to us.

Too cute~~!

Photo with Cinnamoroll at Harmonyland

Photo with Cinnamoroll at Harmonyland

We were able to take such a cute photo.

Because the photo area has a bright background,

lighter-colored clothing may photograph better than black

if you want especially bright photos.

Hello Kitty Castle|Photo Spots Everywhere

Hello Kitty Castle at Harmonyland

Hello Kitty Castle at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Next,

we visited

Hello Kitty Castle

to meet Hello Kitty.

Photo spot inside Hello Kitty Castle at Harmonyland

Photo spot inside Hello Kitty Castle ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Hello Kitty Castle is designed like Kitty’s home.

There are many adorable photo spots,

so it is fun even before meeting Kitty herself.

Hello Kitty room inside Harmonyland Kitty Castle

Inside Hello Kitty Castle ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Everything inside is incredibly cute.

Hello Kitty sofa photo spot at Harmonyland

Hello Kitty sofa photo spot ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Megumi from our editorial team

also took a photo here.

So cute!

 

Room inside Hello Kitty Castle at Harmonyland

Room inside Hello Kitty Castle ©2025 SANRIO CO., LTD. TOKYO, JAPAN

This is one of Kitty’s rooms.

You are free to take photos here as well.

Dining room inside Hello Kitty Castle at Harmonyland

Hello Kitty dining room ©2025 SANRIO CO., LTD. TOKYO, JAPAN

This is Kitty’s dining room.

Even the chairs are shaped like Hello Kitty.

There are so many places to take photos,

so make sure your phone or camera has enough battery.

 

And then came the main event!

Taking a photo with Hello Kitty at Harmonyland

We finally met

Hello Kitty!

When we visited,

guests could purchase a flower for

¥900

and give it to Kitty.

In return,

we received

a small Hello Kitty plush toy.

Small Hello Kitty plush received at Harmonyland

This is the plush toy we received.

The pink outfit was adorable.

※Character interaction details, gifts and prices may change.

Sanrio Character Shows at Harmonyland

Sanrio character show at Harmonyland in Oita

Sanrio character show at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

The

Sanrio character shows

are another highlight.

One thing we especially liked about Harmonyland

was how close the audience felt to the characters.

There were even moments when it felt like we made eye contact with them.

Halloween Sanrio show at Harmonyland

Halloween show at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

We also watched a special Halloween show.

The costumes were colorful,

and the music and dancing were much more impressive than we expected.

There was even a section where the audience could dance along,

which made it a fun memory.

 

Harmonyland Rides|Fun for Children and Adults

Train ride at Harmonyland in Oita

Train ride at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Harmonyland has a variety of attractions

for different age groups,

from scenic rides

to classic amusement park attractions.

The train in the photo was faster than I expected

and was surprisingly fun.

We could also enjoy views of the Oita countryside.

Sanrio character Ferris wheel at Harmonyland

Ferris wheel at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

The Ferris wheel gondolas

also feature Sanrio characters.

View from the Ferris wheel at Harmonyland

View from the Harmonyland Ferris wheel ©2025 SANRIO CO., LTD. TOKYO, JAPAN

The weather was beautiful,

so the view was fantastic.

The Ferris wheel ride takes around

15 minutes.

Ride for young children at Harmonyland

Children’s ride at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

There are also gentle rides suitable for young children.

Harmonyland is popular with families,

but because the rides are generally not focused on extreme thrills,

it can also be enjoyable for older travelers who prefer a relaxed theme park.

Carousel at Harmonyland in Oita

Carousel at Harmonyland

The carousel is especially photogenic.

The whole park is colorful,

so even simply walking around with a camera

can be fun.

Lunch at Harmonyland|Adorable Character Food

Harvest Table restaurant at Harmonyland in Oita

Harvest Table restaurant at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

At lunchtime,

we took a break at a restaurant inside the park.

Many of the dishes are inspired by Sanrio characters,

so they are almost too cute to eat.

Hello Kitty curry at Harmonyland restaurant

Hello Kitty curry at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

We ordered a

Halloween limited-edition Hello Kitty curry.

It came with a pudding dessert.

The pudding was served in

a mini Hello Kitty mug that we could take home as a souvenir.

The portion was comfortable for us,

and the food tasted good too.

It works well for both adults

and families with children.

At the time of our visit,

some menu items also allowed the spice level to be adjusted.

 

Inside Harvest Table restaurant at Harmonyland

Inside the restaurant at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

The restaurant itself was also bright and pleasant.

Harmonyland Souvenirs|Exclusive Sanrio Goods

Souvenir shop at Harmonyland in Oita

Souvenir shop at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Near the park exit,

you will find souvenir shops filled with Sanrio goods.

Harmonyland exclusive Sanrio sweets

Harmonyland exclusive sweets ©2025 SANRIO CO., LTD. TOKYO, JAPAN

There were Harmonyland-exclusive sweets,

plush toys,

keychains,

stationery,

cosmetics,

and many other cute products.

Popular Harmonyland souvenir sweets

Harmonyland souvenir sweets ©2025 SANRIO CO., LTD. TOKYO, JAPAN

We were told that these sweets were especially popular.

Sanrio plush toys at Harmonyland

Sanrio plush toys at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

There were so many cute plush toys

that it was difficult to choose.

Sanrio characters always seem to have such stylish outfits.

 

Sanrio keychains at Harmonyland

Sanrio keychains at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

There were also plenty of keychains.

Sanrio hand creams and beauty goods at Harmonyland

Sanrio beauty goods at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Beauty items included

hand creams

and lip products.

Sanrio backpacks and pouches at Harmonyland

Sanrio bags and accessories at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

There were also backpacks,

pouches,

hairbrushes,

and other accessories.

OITA HELLO KITTY AIRPORT merchandise sold at Harmonyland

OITA HELLO KITTY AIRPORT goods ©2025 SANRIO CO., LTD. TOKYO, JAPAN

We also found

OITA HELLO KITTY AIRPORT merchandise.

Harmonyland had a good selection of airport-related goods,

so if there is something you want,

it may be worth checking here as well.

The souvenir shops were fun to browse

even if you did not plan to buy anything.

Is Harmonyland Worth Visiting for Adults?

Sanrio teacup ride at Harmonyland

Sanrio teacup ride at Harmonyland ©2025 SANRIO CO., LTD. TOKYO, JAPAN

Harmonyland gave us

a full day of cute characters, relaxing rides, and happy memories.

Surrounded by the natural scenery of Hiji,

the park feels spacious and relaxed.

The quality of the shows

and the kindness of the staff

were especially memorable.

Even as adults,

we found ourselves feeling like children again.

Because the park is not centered around intense thrill rides,

it can also be enjoyable for travelers in their 60s and beyond.

It is also a fun option

for multigenerational family trips.

With relatively easy access from

Beppu,

Yufuin,

and Oita Airport,

Harmonyland can be a fun addition to an Oita itinerary.

If you love

Hello Kitty,

My Melody,

Cinnamoroll,

or Sanrio characters in general,

Harmonyland is absolutely worth considering.

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編集長ままリン

Mamarin discovered her passion for travel after turning 60. As Editor-in-Chief of Kanreki Travel, she shares honest, firsthand travel experiences, affordable yet high-quality trips, and practical ideas for meaningful family travel.

-Japan, Oita
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